[Dyna: write your one-line hook here — who Smail is for and what it does. See §1 Title & Overview in smail-case-study-notes.md.]
Survey finding (confirm n before publishing — proposal cites 9 respondents, raw export has 12): forgetting to use the app and cost were the top adoption concerns. ~83% concept appeal. 75% wanted a physical pairing.
[Dyna: write the problem framing in your own voice. Reference: primary audience — the "busy reflector" (20s–40s); secondary audience — the "meaningful gifter"; cited wellbeing research grounding the space. See §2 The Problem in smail-case-study-notes.md.]
[Placeholder: pull 2–3 direct participant quotes here from the User Interview Synthesis Report — not yet transcribed into this page.]
[Dyna: write the research synthesis in your own voice — this is your strongest section. See §3 Research in smail-case-study-notes.md for the full finding-by-finding breakdown.]
Rebrand: Mirafleur (gratitude capture) → Smail (a private letter to your future self) — grounded in research showing stronger emotional value in receiving a personal message from a past self.
[Dyna: write the ideation rationale in your own voice — the two hi-fi directions explored, and why the softer neumorphic "Version A" was chosen. See §4 Concept & Ideation in smail-case-study-notes.md.]
[Dyna: write the prioritization narrative in your own voice. See §5 Prioritization & Roadmapping in smail-case-study-notes.md — sitemap/task-flow ownership vs. Wellness Hub is still an open question.]
[Dyna: write the Mirafleur → Smail rebrand story in your own voice — it's a ready-made before/after. See §6 Branding in smail-case-study-notes.md.]
Placeholder for tablet screens — Dyna to design and add manually. Decided: tablet-specific design, not the mobile flows relaid out. Still open: which concept — (a) the same 5 flows reimagined for a bigger screen, or (b) a genuinely tablet-specific experience (e.g. a "write from your desk" composer or a widget-configuration dashboard). Needs 3+ lo-fi and matching hi-fi tablet screens.
[Dyna: once the tablet concept is set, write the wireframes-to-UI progression narrative here. See §7 Wireframes to UI in smail-case-study-notes.md.]
[Dyna: write the testing-showed-X-so-I-changed-Y narrative in your own voice. See §8 Testing & Iteration in smail-case-study-notes.md for the full finding-by-finding breakdown.]
Not written yet. Raw material: the proposal's success criteria — sustained appeal past one session, users distinguish delivery types, widget behaves predictably, defensible storage/auth/security decisions.
[Dyna: write the outcome & impact narrative in your own voice once you're ready. See §9 Outcome & Impact in smail-case-study-notes.md.]
Not started — makes sense to hold until Capstone II work (widget build, field study) is further along, since the honest reflection will cover more ground than what exists today.
[Dyna: write your reflection in your own voice once Capstone II is further along. See §10 Reflection & Growth in smail-case-study-notes.md.]
